How your Refund Policy Can Make or Break Your Ecommerce Business

Somewhere between 12 million to 24 million ecommerce sites are operating globally. With numerous ecommerce website builder options, retailers are trying to create their space in the internet business world. It is also cost-effective to start an online business and can be highly profitable if operated strategically. Every ecommerce store uses different strategies to gain customers. Generally, people buy from those whom they trust. One of the best ways to build trust in customers is by offering a refund policy. According to Invesp, “79% of customers expect free return shipping in the refund policy”. So, use customers’ expectations in your favour. 

WHAT IS A REFUND POLICY?

It’s a policy that states when and how a customer can return products purchased from your ecommerce store and how you’ll refund the amount.

BENEFITS OF A REFUND POLICY FOR AN ECOMMERCE BUSINESS

1. Builds Trust

People buy products from online stores without checking the product in person. So, they buy products based on trust. And the refund policy infuses trust into customers. This policy assures them that they can get their money back if they don’t like the product. In fact, 60% of customers purchase after reviewing the refund policy.

2. Increases Your Customer Base

The more trustworthy you appear, the more customers prefer to buy from you. A refund policy gives confidence to potential customers to try your products. This increases your customer base. They know they can purchase , and if they do not like it, they can file for a refund. This increases your customer base.

3. Increases Sales

When more customers show interest in your products and are confident in buying them, your ecommerce store sales will skyrocket naturally.

4. Reduces Return Delivery Costs

You can reduce your return delivery costs with an effective return and refund policy. For example, you won’t need to spend time and money on unnecessary exchanges of emails of customers querying about return and refund procedures. It’ll be convenient for your customers to return a product and request a refund. 

5. Helps Build a Better Product

One of the reasons customers return a product is when it doesn’t meet their expectations.But it also allows you to find out what a section of your potential customers is expecting from your products. Then you can use that information to improve your products.

6. Helps Retain Customers

Customers are more likely to purchase from your ecommerce store when they know you give them free return shipping in case they receive a damaged product. In fact, 92% of online shoppers say they would buy products from the same ecommerce store if their refund policy is customer-friendly. 

Calashock is a global ecommerce agency and BigCommerce Elite agency partner with over a decade of experience and operations across Europe and North America. If you have any questions, feel free to contact us