Are you trying to figure out how to launch an ecommerce website?

Modern entrepreneurs are entering the ecommerce industry at a record pace due to the growing number of people making online purchases.

Experts predict that the amount of revenue generated by ecommerce sales in the United Kingdom will grow by over 5% annually. If you are ready to take advantage of this growth and enter the world of ecommerce, it is time to start working on your website.

Identify the Products You Want to Sell

Before you can launch a new ecommerce website, you need to figure out what type of products you want to sell. The product options available in the ecommerce industry are virtually endless. Online entrepreneurs sell everything from coffees to bicycles. Ideally, you want to choose products you are familiar with. 

Once you identify the products you want to market on your ecommerce website, you need to take a look at your competition. Identifying your competitors and assessing how popular their websites are is crucial. With this information, you can get an idea of what you stand to make and how to win over your target demographic. 

Find Professionals to Design Your Ecommerce Website

After you identify the products you want to sell online, you will be ready to take on the website construction process. Unless you have a background in the web design industry, hiring professionals to design and build your new ecommerce domain is important.

The last thing you want is for your website to look like it was built by an amateur. If you want to attract the attention of modern consumers, you need to provide them with an appealing and functional ecommerce website.

Keep Mobile Users in Mind

 An overwhelming number of modern consumers use mobile devices to find products online and complete their purchases. Making sure your new ecommerce website is responsive is the best way to appeal to people who use their mobile devices to shop. A responsive website is a term used to describe a domain that will adapt its layout to be viewed on screens of all sizes. 

If you want to enhance how mobile-friendly your website is, then you need to think about doing things like:

  • Making content titles short
  • Strong introductions are a must
  • Utilize the power of high-contrast colours
  • High-quality images are important
  • Simplify website navigation

Use Pop-Ups to Collect Information from Website Visitors

The key to optimising your ecommerce website for success is gathering information from consumers. When people visit your website, you should try to collect contact information like their email addresses and phone numbers. Having this contact information will come in handy if you want to engage in email or SMS marketing campaigns, and to reengage visitors that abandon their carts.

One of the best ways to convince website visitors to provide their contact information is by offering them something in return. Many popular ecommerce websites provide their customers with a monthly newsletter. This newsletter should provide information about new products and upcoming deals. If you want to make collecting this information easy for website visitors, then using pop-ups is vital. 

If you don’t have a monthly newsletter, you should think about offering a discount code in your pop-up message. This will motivate website visitors to give you their email addresses. 

Optimising Your Ecommerce Website for Search Engine Success

Once the design elements of your website are in place, you will need to start creating content. The content on your website can make or break your attempts to drive organic traffic to your domain from search engines like Google. 

If you want your ecommerce website to show up in Google searches, you need to do things like:

  • Find popular industry-specific keywords
  • Craft engaging and keyword-filled product descriptions
  • Compress image file sizes to improve page load speeds
  • Allow product reviews on your website
  • Use internal links in your content
  • Avoid using duplicate content

You need to accept that keeping your ecommerce website at the top of search results pages is hard work. Constantly auditing your website for possible search engine optimisation problems is important. In most cases, you will be better off hiring an experienced marketing agency to handle this work for you. 

Provide Website Visitors With Appealing Images

Winning over visitors to your eccommerce website and turning them into paying customers should be your top priority. Since ecommerce consumers can’t physically pick up the products listed on your website, they will need lots of pictures to look at. Providing website visitors with high-definition images of your products can help you improve conversion rates substantially. 

Creating image slideshows that highlight every part of a product can help you seal the deal with a potential customer. If the images on your website are out of focus or pixelated, you will struggle to sell products to consumers.


There is no denying just how complex building and launching a new ecommerce business venture can be. By finding and hiring the right professionals, you can get your new ecommerce website built and launched in no time.

Calashock is a global ecommerce agency and Elite BigCommerce agency partner with over a decade of experience and operations across Europe and North America. We have helped merchants launch and grow successful ecommerce websites since 2009.

If you have any questions, do not hesitate to contact us 

by Luigi