Shopfitting Warehouse
Replatforming Ecommerce - Visualsoft to BigCommerce Migration
Complete website design and development with migration from Visualsoft to BigCommerce, resulting in a 35% increase in conversion rate and 28% growth in average order value.

Key Results
35% increase in conversion rate
28% growth in average order value
42% improvement in page load speed
65% increase in mobile transactions
About the Client
Shopfitting Warehouse is a leading supplier of retail display equipment and shop fittings to businesses across the UK. With over 30 years of experience, they provide high-quality products for retail stores, exhibitions, and commercial spaces.
Visit WebsiteThe Challenge
Shopfitting Warehouse was operating on an outdated Visualsoft platform that limited their growth potential. The site suffered from poor performance, especially on mobile devices, and lacked modern B2B features needed to serve their wholesale customers effectively. Additionally, the admin interface was cumbersome, making product management and order processing inefficient for their team.
Our Solution
After a thorough analysis of their requirements and business goals, we recommended migrating to BigCommerce for its robust B2B capabilities, scalability, and user-friendly admin interface. Our solution included:
Strategic Planning & Migration
- Comprehensive data migration strategy to ensure no loss of product information, customer accounts, or order history
- Custom migration scripts to handle complex product data and relationships
- Phased implementation approach to minimize business disruption
Custom Design & Development
- Mobile-first responsive design optimized for both B2B and B2C customers
- Custom product filtering and search functionality tailored to their extensive catalog
- Streamlined checkout process with B2B-specific features like quick order forms and saved order templates
- Integration with their existing ERP system for inventory and order management
Performance Optimization
- Advanced caching strategies to improve page load times
- Image optimization and lazy loading techniques
- Code splitting and minification for faster initial load
The Results
The migration to BigCommerce and implementation of our custom design and development solutions delivered significant improvements across all key performance indicators:
Business Impact
- 35% increase in conversion rate due to improved user experience and streamlined checkout process
- 28% growth in average order value through effective cross-selling and upselling features
- 65% increase in mobile transactions following the implementation of the mobile-optimized design
- 42% reduction in cart abandonment rate through simplified checkout and improved site performance
Technical Improvements
- 42% improvement in page load speed resulting in better user experience and SEO rankings
- 60% reduction in product management time thanks to the intuitive BigCommerce admin interface
- 99.9% uptime since migration, eliminating the periodic outages experienced on the previous platform
Beyond the quantitative results, Shopfitting Warehouse has reported significantly improved customer satisfaction and has been able to expand their product range more efficiently due to the scalable nature of the new platform.
"Calashock transformed our digital presence and significantly improved our customer experience. Their expertise in BigCommerce and dedication to our project exceeded our expectations. The results speak for themselves - higher conversion rates, increased order values, and a much more efficient operation."
Emily Johnson
Marketing Director, Shopfitting Warehouse
Project Details
Timeline
3 months
Completion Date
March 2023
Services Provided
- Platform Migration
- Website Design
- Website Development
Technologies Used
BigCommerceHTML5CSS3JavaScriptPHPREST APIStencil Framework
Ready for Similar Results?
Let's discuss how we can help your business achieve similar success with our tailored digital solutions.
Book a Discovery CallRelated Case Studies
O'Neills
B2B Portal Development & Integration
Custom B2B portal development with ERP integration, enabling streamlined ordering for wholesale customers and reducing order processing time by 60%.
View Case StudyKimbo
Ecommerce Performance Optimization
Comprehensive performance audit and optimization of existing BigCommerce store, focusing on speed, SEO, and conversion rate optimization.
View Case StudyReady to Transform Your Digital Presence?
Let's discuss how we can help your business thrive in the digital landscape with our tailored ecommerce solutions.