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B2B Ecommerce

Shopfitting Warehouse

Replatforming Ecommerce - Visualsoft to BigCommerce Migration

Complete website design and development with migration from Visualsoft to BigCommerce, resulting in a 35% increase in conversion rate and 28% growth in average order value.

Platform Migration
Website Design
Website Development
Shopfitting Warehouse

Key Results

35% increase in conversion rate

28% growth in average order value

42% improvement in page load speed

65% increase in mobile transactions

About the Client

Shopfitting Warehouse

Shopfitting Warehouse is a leading supplier of retail display equipment and shop fittings to businesses across the UK. With over 30 years of experience, they provide high-quality products for retail stores, exhibitions, and commercial spaces.

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The Challenge

Shopfitting Warehouse was operating on an outdated Visualsoft platform that limited their growth potential. The site suffered from poor performance, especially on mobile devices, and lacked modern B2B features needed to serve their wholesale customers effectively. Additionally, the admin interface was cumbersome, making product management and order processing inefficient for their team.

Our Solution

After a thorough analysis of their requirements and business goals, we recommended migrating to BigCommerce for its robust B2B capabilities, scalability, and user-friendly admin interface. Our solution included:

Strategic Planning & Migration

  • Comprehensive data migration strategy to ensure no loss of product information, customer accounts, or order history
  • Custom migration scripts to handle complex product data and relationships
  • Phased implementation approach to minimize business disruption

Custom Design & Development

  • Mobile-first responsive design optimized for both B2B and B2C customers
  • Custom product filtering and search functionality tailored to their extensive catalog
  • Streamlined checkout process with B2B-specific features like quick order forms and saved order templates
  • Integration with their existing ERP system for inventory and order management

Performance Optimization

  • Advanced caching strategies to improve page load times
  • Image optimization and lazy loading techniques
  • Code splitting and minification for faster initial load

The Results

The migration to BigCommerce and implementation of our custom design and development solutions delivered significant improvements across all key performance indicators:

Business Impact

  • 35% increase in conversion rate due to improved user experience and streamlined checkout process
  • 28% growth in average order value through effective cross-selling and upselling features
  • 65% increase in mobile transactions following the implementation of the mobile-optimized design
  • 42% reduction in cart abandonment rate through simplified checkout and improved site performance

Technical Improvements

  • 42% improvement in page load speed resulting in better user experience and SEO rankings
  • 60% reduction in product management time thanks to the intuitive BigCommerce admin interface
  • 99.9% uptime since migration, eliminating the periodic outages experienced on the previous platform

Beyond the quantitative results, Shopfitting Warehouse has reported significantly improved customer satisfaction and has been able to expand their product range more efficiently due to the scalable nature of the new platform.

"Calashock transformed our digital presence and significantly improved our customer experience. Their expertise in BigCommerce and dedication to our project exceeded our expectations. The results speak for themselves - higher conversion rates, increased order values, and a much more efficient operation."

Emily Johnson

Marketing Director, Shopfitting Warehouse

Project Details

  • Timeline

    3 months

  • Completion Date

    March 2023

  • Services Provided

    • Platform Migration
    • Website Design
    • Website Development
  • Technologies Used

    BigCommerce
    HTML5
    CSS3
    JavaScript
    PHP
    REST API
    Stencil Framework

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