Search Engine Marketing
Search Engine Optimisation (SEO)
Search engines are becoming more competitive and populated, and with the price of PPC bids going up, SEO is a more cost-effective and profitable - although not guaranteed - option.
Our approach to SEO is to focus on achievable yet popular keywords, striking the right balance and giving customers realistic expectations.
We do not undertake any questionable or ‘grey’ techniques to trick search engines so as to achieve higher rankings, but follow industry-wide accepted best practices.
Our SEO campaigns include strategy creation, weekly ranking reports and comprehensive monthly reports. Monthly retainer packages are for a minimum of 6 months and based on monthly hours, which are determined by the amount of work required to achieve positive rankings for the desired keywords.
To ensure customer advertising spend is spent as efficiently as possible, we work with customers to optimise ads, keywords, landing pages and quality score. We also monitor budgets and ad positioning on various platforms to ensure maximum return on investment (ROI) on PPC spend.
We work with customers on our PPC management retainers to create and manage a PPC strategy, and all customers receive weekly and monthly reports.
Shopping Ads - Bing Shopping and Google Shopping
Our Shopping Ads support service isn’t just management of PPC funds and managing products, but includes optimising product names within the advertising channels (we do not change names within your ecommerce platform) to maximise Click Through Rates (CTR) and ensuring the products being advertised fit the shopping channel they are being advertised on. We base these decisions on product type, audience, and click cost.